The smell of wine is in the air, and right now at your fingertips. Yes, we would all love to visit the yarra valley winery; but with one click of a button and a swipe of an app you can get wine or food delivered to your door, and it’s more popular than you think here in the heart of Melbourne. Essendon is an emerging art beer hub, Ferntree Gully overflows with red-wine fans, and Glen Iris residents enjoy traditional favorites such as Victoria Bitter and Carlton Draught. A Melbourne snapshot, based on delivery agency Tipple’s customer orders within annually, has pinpointed alcohol tastes by postcode.
The younger generation more likely will purchase craft beers, whereas the earliest customers still prefer traditional regional beer, which they grew up with. Gen X and the youngest clients are big on imported beer, while red wine is a favorite across several ages from Gen X onwards. Red wine has been the runaway top drop in Ferntree Gully, accounting for 71 percent of deliveries. Aspendale Gardens, Surrey Hills, South Kingsville, Mentone, and Niddrie were other hot spots. Ferntree Gully resident Ellie McAlpine, 36, said she loved winding down with a glass of wine with dinner, or after her two kids had gone to bed. White wine reigned supreme in Moorabbin, which were included in 82 percent of their delivery orders. It was also dominant for Kooyong, Croydon, Bentleigh and Ringwood East.
The delivering company Tipple tracked purchases of over 500,000 bottles of alcohol arranged via its program. In Melbourne, it provides across 158 suburbs. The app is the most popular with Gen Y drinkers. Essendon clients had an obsession with craft beer, which snared 52 percent of deliveries into the area. Brunswick, West Melbourne, and Abbotsford were the next most significant craft-beer cravers. Local beers were popular with buyers in Glen Iris, comprising an 80 percent share of orders. St Kilda and Coburg were next in line. Baby Boomers and the eldest “Silent Generation” spent most — on average at $90 per order — followed by Gen X ($86) and millennials ($72). Drinkers aged up to their early twenties spent an average $62.
Melburnians favoured red wine over Sydney-siders, at 24 percent of all orders compared with 18 percent throughout the border. Sydney clients surfaced more sparkling wine corks. Bubbly made up 13 percent of orders there, versus 7 percent for Melbourne; whereas the future of food delivery is also dawning, people are less likely to visit a fresh food store with the increase of delivery options. Melbournians ordering more delivered food than ever with a spate of new programs changing the way we consume. Australians are cooking less and less, and that is at least in part because of the simplicity of take home meals and apps like Menulog. The food space is experiencing an explosion from a tech viewpoint. Up until today, it was really the exact same for the past 100 years without a lot of innovation. Menulog, acquired by Simply Eat in 2015, predates the likes of UberEats, Foodora and Deliveroo, and is going to hit the 10,000th restaurant on its own stage in Australia. Menulog orders and earnings continuing to grow by double digits year-on-year regardless of the company operating here for at least 11 years. Individuals today are engaging digitally and behaviours have started to change. People aren’t simply content with the advantage of purchasing online, but there are several choices in front of them; who’d want to visit a restaurant and winery when they have this easy option?
What Menulog is attempting to do is to make sure no one should cook food unless they actually need to. If they want that absolute pleasure of enjoying that experience with their loved ones, sure, but we do not want cooking to have to be a chore or something that you do not like.
The challenge for us is to discover the barriers of why people do not pick food delivery; five years from now in case you tell me that firms will still be there, it all depends on who catches those chances. The Menulog founders have moved on to their next company, FoodByUs, which is at the opposite end of the spectrum into home delivery. Its business provides a “one stop shop” to join cafes and eateries with local providers, offering food distribution by means of a tech platform.
FoodByUs managing director Ben Lipschitz, who runs the business with former Menulog founders Gary Munitz and Tim Chandler, said Melbourne’s rapidly rising food and alcohol culture had almost doubled over the last two years in earnings. But with restaurants and cafes booming, distributors are trying to evolve their product range and technologies to fulfill demand. A great deal of clients are now demanding more from their cafes, they wish to know where the goods are coming from, which sort of coffee beans that the cafe is using, and it is forcing the cafe to take a more nuanced way of serving the consumer. Offered in Melbourne, FoodByUs sells local providers a platform to advertise and sell their goods wholesale, together with an order management system, while cafes can look for products suited to their requirements. It’s GPS tracking for deliveries and cellular ordering along with an integrated payment method and delivery, so you know where your food or alcohol is at any time.