Building a website for businesses
A website is a necessity for entrepreneurs, small companies, home-based businesses, and anyone selling services or products. Irrespective of your other marketing procedures, enabling prospective customers to either find you via a Google search or find out more about you once they’ve seen your other advertising material is important to developing and creating new clients.
If you are selling online products or services, using custom craft websites is essential. However, even if you don’t sell anything directly online, the website can function as an extension of your business card, together with information about you, your organisation, and services provided. Most important, your site should detail your background, expertise, and other credentials to provide you with credibility and give potential customers more confidence when determining whether or not to bargain with you.
Creating a website for your small company can be easier than you think. You can do it yourself if you’re so inclined or need to keep costs down, you can find a friend to help, or you can hire a Web developer to do it for you at a small cost if you utilize available content management applications rather than having a website custom developed for you. Whether you do it yourself or hire someone to do it for you, it’ll be easier if you know these measures, which are an essential part of the process to make your small business site.
1. What Will Your Website Do for the Business
It may be pretty static and only provide more information to prospective customers about your credentials and services if they would like to check you out online. Or, you might choose to use it for information about your business and supply articles or information you have written to provide useful information to customers and prospective customers. You might even choose to begin a site to interest and engage prospective customers as part of your general social media strategy. Needless to say, you may also want to market products and services directly online.
Knowing what you intend on doing with your site is an important first step as it is going to lead you on how to create it moving forward. Keep in mind that, it is not a static thing and even if you start off without internet sales, for example, it can be relatively simple to add that at a later date. Whether you write a site originally or not, you need to think about how you will eventually use your site. Sooner or later you might decide that a website is going to be a fantastic way to create interest and attract visits that will then see your business’s services or product. It’s also an excellent tie-in to other social networking techniques you use.
2. Select Your Web Content Management Software
According to what you want to do with your site, you have a lot of choices in software. A lot of them are even free (open source) with nominal costs for a variety of add-ons. You’d probably be surprised at how many sites you see use one of those alternatives, either stock or custom built websites.
3. Pick a Web Host
Once you have decided on your applications, you want to choose a hosting company, the remote location where your site and related applications will be stored and made available to people. Your choice of website host depends in part on the applications you select but also on the rate and number of visits you expect to get. With some companies, you can start off with less costly but less powerful shared hosting solutions and, if required, you can step up to quicker and stronger dedicated hosting. This choice is something you should consider when choosing a host, even if you begin with the cheapest choice.
Another consideration, especially if you’re setting up your site yourself, is if your server provides for automatic setup of your preferred content management software. The majority of the popular hosting providers will let you do so with the click of a button. And generally, you can use the exact same host from more than a single website. If you’re doing it yourself, the host’s support services ought to be a significant consideration. While few, if any, will support the applications, the hosting program and associated issues can be challenging.
4. Select a Template and Plugins for Your Website
Once you have chosen your software and determined by a host, you need to start thinking about other characteristics. The first one is the template, things like website templates for mortgage brokers exist for all types of businesses. With many content management systems, and specifically with Joomla and WordPress, you can select from hundreds or even thousands of different templates that provide your site the look and feel you desire. Some templates are quite generic while others are either themed to a specific sort of product or service (with background images and other visual elements that reflect the product or service) or have built-in characteristics that can make it attractive for you.
5. Organize Your Website
The starting point is certainly your menu. There’s always a home page, but you get to choose what the main menu choices are and pick submenus off all those main menu choices. It is important to think carefully about how you want to organize and structure the information on your site to give you the utmost flexibility, using the example of a brokerage again, if you look up some broker websites you might get an idea of what pages you need for your website. Even if you only wind up with three major menu selections initially, it is important to think about what you could add at a later date in order for your initial design can adapt it.
6. Populate and Maintain Your Site
Most text and images are added with a built-in WYSIWYG (which stands for “what you see is what you get”) page editor that’s user friendly and does not need that you know anything about web programming. The WYSIWYG editor enables you to cut and paste your text from a Word file and upload pictures from your PC. Additionally, it gives you complete control over the web design, including text size, colour, font, and other attributes in addition to the sizing and positioning of images. You can preview the content before you actually make it accessible to Web visitors and easily edit it again at a later date. Since it is really easy to edit articles, keeping your site is easy. If you are simply updating existing information, it will not take very much work. If you are always adding content, such as new pages, additional menu options, new modules, added add-ons, or blog entries, it is almost as straightforward. All the software packages offer a control panel, which provides you
access to all of your content and material, for example, internet editor and control over other features of your site.
Of course, if you want, it is easy to hire a professional web design company to do these things on your behalf. Since little, if any custom work is required, your prices should be relatively modest.